Tuesday, 8 July 2014

How Good is Your Hood?

Last week Glasgow blogger Miss West End Girl contacted me about a competition open to bloggers to  win an exclusive Chouchou Hollyhood.

Chouchou is owned by Italian designer Silvia Pellegrino.  I first set eyes on her incredible hoods at the Bold Souls Off the Catwalk show last year.  I was instantly drawn to them, a combination of beautiful fabric (lots of tartan) and faux fur.  If you haven't yet had a chance to check these out you can have a look here.


This is the stunning hood that is up for grabs.  It is made from Italian denim, candy-striped cotton and super soft shearling.  This hood will not be available online but one lucky person will win it on 11th July.

The hoods can be worn in a variety of different ways as seen below, modeled by Silvia herself.


So, how would I style this beauty?  I would want to make the hood the main focal point of my outfit so would keep the rest of it pretty simple.  The outfit would be perfect for a lunch date or a day at the upcoming Edinburgh festival.  The hood really would be perfect for this, living in Scotland we are prone to some (a lot) of rain and in the crowds at Edinburgh festival you are never getting a brolly up!


You can't go wrong with a pair of ankle grazer skinny jeans, this high waisted pair from Urban Outfitters would be perfect.  I love the lighter denim, it gives a more casual feel.

Teamed with a white cropped top from Topshop to tie in with the simple theme.  This top is not your basic white cotton t-shirt so the outfit would still be ideal for a lunch date.

I didn't want to put too many colours in the mix so this pair of brown sandals from Asos would work well.  I would wear the hood secured with a brown belt from Topshop round the waist, like Silvia is wearing in the bottom left picture.

A bronze saddle bag from Zatchels would finish the outfit off nicely.

At the moment Chouchou is having a one off summer sale to celebrate their collection Freedom & Sunsets, have a look at the collection here.  Everyone can get 20% off the collection and the summer range of Hollyhoods.  The sale is currently running and will end 6pm on 10th July, to receive your discount enter the code HowGood20.  


xxx

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